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Written by D. Gopalakrishnan, S. Sakthivel and K. Santhoshkumar
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Friday, 26 February 2010 20:19 |
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The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, and trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years.
Clothing makes a statement, and ultimately people are judged by their fashion selections the minute they step outside. Fashion is no longer only for the rich and thanks to the development of fashion retailing it is available for the majority at affordable prices. Fashion clothing is fast moving from a once utilitarian and functional product towards an inspirational and more psychologically uplifting aspect of consumer purchasing. Fashion is not only to be found at 'haute couture' fashion shows, but can be found on the street or even in charity or secondhand shops. Good fashion buyers leave no stone unturned as to where they seek inspiration for the next fashion trend. Being out and about looking in clubs, street markets, parks and beaches-in fact, most public places-is part of the daily Iife of the best fashion buyers. People buy the newest styles to establish themselves as individuals, but the styles aren't new for very long. Soon they turn into trends, with everyone parading around town in the same clothes. This cycle allows people to once again purchase a unique item of clothing, re-establishing their individuality.
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Written by Fibre2fashion
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Friday, 26 February 2010 19:51 |
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A recent survey states that global millionaires have increased to 8.2 million. So, whats the market for luxury products?
''Luxury' is a broader segment than what anyone can define. It includes various products ranging from clothes, footwear, jewellery, watches, leather goods, and many others. Global luxury market is now undergoing rapid transformation. Industry analysts predict the market to grow and reach $2 trillion USD by 2010, of which US alone will constitute 50% of the worldwide market.
Luxury market is currently on the growth trajectory and is seeing a continuous exuberance. Many aspects contribute to the dynamism of the market. Changes in the income level of the people, increasing families with dual income, and transformations in the preferences, and life style of the consumers have attributed to this change. Strong polarizations of the buyers for specific products also influence the market. Individual, personalized, high-touch and a highly customized marketing satisfying the needs of the customers lure them to buy the products.
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Written by Samrat Som
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Friday, 26 February 2010 19:47 |
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The first ever International Conference on "Steering Mature Business: A Leadership Challenge to Textile Industry" held on October 3rd and 4th in Ahmedabad, in the once so called Manchester of the East. There were over 200 plus industry leaders and stakeholders from the textile industry present on the occasion. The conference has been organised by Fibre2fashion, the leading global B2B website for the textile, apparel and fashion industry in association with Ahmedabad Management Association; a pioneer in the management movement.
Mr. Samrat Som; Creative Director, Louis Philippe brand, Madura Garments delved on the subject of "Mass Customization of Fashion Apparel". He took the spellbound participants right through from the days of evolution of fashion in 1845 in France and how slowly fashion evolved in to mass customization from 1845 onwards to current times.Samrat Som
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