The UK’s leading independent celebrity fashion site has already broken through the ‘million pound mark;’ generating £1.1 million worth of sales for merchants in the past 6 months alone.

FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jul 06, 2010 – The MyCelebrityFashion.co.uk site has recently celebrated generating just over £1.1million worth of sales for fashion retailers since January of this year; hitting its quarter 3 target three months ahead of schedule.

The company has put its sharp increase in sales down to a new and improved website, as well as the decision to remove all traditional advertising methods from the site, having listened to user feedback.

The fashion website is now affiliated with over 400 fashion retailers, featuring all of the latest womenswear and fashion accessories. Visitors to the site are invited to steal their favourite celebrity’s style; with a unique ‘tagging’ system which points users towards the place to buy similar, or often the exact garment or accessory the star is wearing.

Visitors can then click on the clothes that take their fancy; directing them straight to the merchant buying page.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk, commented on the milestone:

“We were overjoyed when we hit the £1.1 million sales mark in just six months, as this would normally be our target for the end of our quarter 3 trading. The site has moved from strength to strength since its launch, and the re-design back in February which saw the removal of traditional advertising from the site really helped to attract new visitors; accumulating in a surge of click-through sales.

“Affiliate fashion sites are now really starting to make waves on the web, as an effective place for retailers to market their clothes outside of their business page. Celebrities hold such a power over the fashion decisions of the buying public, so creating a site which allows people to discover how they can attain the looks has proved extremely popular.”

Launched in 2008, the site features all the latest clothing trends and news, as well as showing visitors how they can attain the fashion looks of their favourite celebrities. Working on a ‘click through’ basis, affiliates sign up to feature their clothes on the MyCelebrityFashion.co.uk website, with sales generated from direct click through buys.

The Top 5 Biggest Selling Fashion Products on www.MyCelebrityFashion.co.uk in the past six months were:

1.   Maxi Dresses
2.   Military Jackets
3.   Playsuits
4.   Denim Jackets
5.   Motif T-Shirts

The most desired trend of the past six months, as measured by site visitations, was ‘festival fashion;’ with maxi dresses and denim jackets topping the bill as generating the most click-through sales for the trend.

In addition, the MyCelebrityFashion.co.uk website has predicted they key fashion products set to make waves in the coming months. A handful of these are set to be Harem Pants, Tailoured Shorts, Jumpsuits, Faux-Fur and Tweed.

prlog.org